Issue link: https://resources.tangoanalytics.com/i/1518486
C A S E S T U D Y TANGO GUIDES NORTHERN TOOL + EQUIPMENT TO A SUCCESSFUL MIDWEST EXPANSION Northern Tool + Equipment, a family-owned business, has been a prominent player in the retail industry for over 40 years and is now focused on expansion. The company's partnership with Tango, spanning ten years, has been instrumental in guiding its strategic growth decisions, including its newest decision to drive expansion in new Midwest markets. Utilizing Tango's market optimization and analytic capabilities, Northern Tool was able to identify optimal locations and infill opportunities resulting in maximum potential. Northern Tool's journey, guided by Tango's data-driven insights, demonstrates the power of informed expansion strategies. By utilizing Tango's advanced Predictive Analytics solution, the company optimized site selection, adapted to changing customer profiles, and continued to strengthen its omnichannel approach. Ultimately, Tango's tools help Northern Tool understand the interrelationship between e-commerce and brick-and-mortar locations. Tango 2023 Sustainability Report: About Tango 17