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Rapid shifts in shopping and dining behaviors have redefined retail, and we have all read about how these changes have dramatically accelerated online shopping, increased delivery and pick-up, and eroded customer loyalty. But maybe surprisingly, the role of the store, and restaurant, in this omnichannel environment is more important than ever. In Location is Everything, and we cover how competing in the next normal requires new strategies and business models, including how retail and restaurant concepts can thrive with the 3 R's: - Reorienting around a single view of the burgeoning cross-channel customer - Recalibrate sales forecasting and market optimization models for omnichannel - Repositioning store formats and location strategies to better serve customers