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Making Store Lifecycle Management Strategic

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SMARTER STRATEGIES. FASTER EXECUTION. I www.tangoanalytics.com I PAGE .9 Analytics methodologies and technologies. Our leadership team was intimately involved in the early stage development and evolution of solutions in the SLM space and was a driving force behind many of the pioneering solutions. Our over 500 years of cumulative experience has had a defining influence on the type of solutions we develop. Having learned what is important to real estate and store development executives, as well as the individuals who execute the important day-to-day functions, we developed a solutions that enables our clients to set strategy and execute against it. And we have factored in the issue that strategy execution is difficult – and involves changing market circum- stances, company requirements, opportunities and capabili- ties. And, referring back to the two SLM camps discussed earlier – Tango solution offers the best of both worlds – enterprise capabilities in a cloud-based platform. Tango's Strategic SLM addresses the gaps that exist when working with the standalone solutions discussed earlier. By providing a unique, integrated approach to real estate management and store development execution, Tango's solution provides: Intelligence – By integrating a robust, online retail GIS platform and predictive analytics throughout the entire real estate and store development process, a shift in customer dynamics – for example – would result in an updated trade area and re-calculation of the sales forecast. Tango ensures you are making intelligent decisions based on the latest, most complete information. Strategy and Execution – creating a logical link between the strategic capabilities of predictive analytics and GIS and the execution capabilities of SLM, the solutions enables you to make strategic decisions continually – about opening, closing, remodeling and relocating stores – and retains the lessons learned in the process within the system. These lessons will not only inform future store openings, closings and remodels, but will help you shape real estate development strategies to re_ect a changing reality. Global Expertise – Based on experience working in over 50 countries across 6 continents, we understand that all markets are not created equal. For example, access to quality demographic data can be challenging outside the US, but is critical to an international growth strategy. We can offer customers our expertise in handling the intricacies of global markets. By bringing together strategy and strategy execution, Strategic Store Lifecycle Management is the next wave in the evolution of Predictive Analytics, GIS and IWMS/SLM. As suggested in the Harvard Business Review study "the starting point is a fundamental redefinition of execution as the ability to seize opportunities aligned with strategy while coordinat- ing with other parts of the organizations on an ongoing basis…. Armed with a more comprehensive understanding, they can…focus on the factors that matter most for translat- ing strategy into results." vii Tango's cloud-based Software-as-a-Service (SaaS) solution addresses the challenges store development executives and their teams face with traditional point solutions. Bringing together customer and location predictive analytics with purpose-built retail GIS and store development execution, our solution bridges the gap between thinking, knowing and acting. Simply put, we help our clients see and analyze all the available opportunities, pick the right sites and open them faster. i Donald Sull, Rebecca Homkes and Charles Sull, "Why Strategy Execution Unravels – and What to DoAbout It", Harvard Business Review, March 2015, p. 2. ii Knowledge@Wharton, "Got a new strategy? Don't forget the execution part", http://knowledge.wharton.upenn.edu/article/got-a-new-strategy- dont-forget-the-execution-part iii Sull, Homkes and Sull, "Why Strategy Execution Unravels – and What do Do About It", p.4 iv Ibid,, p. v Taryn Luna, "Retailers tap software to pick best locations for new stores," Boston Globe, August 29, 2013. vi "Why Strategy Execution Unravels – and What to Do About It", p.1 vii Ibid,, p.16 The Future is Here STRATEGIC STORE LIFECYCLE MANAGEMENT

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