Issue link: https://resources.tangoanalytics.com/i/1465853
SMARTER STRATEGIES. FASTER EXECUTION. I www.tangoanalytics.com I PAGE .4 GIS, predicative analytics and store lifecycle management solutions, when operating independently, only address a piece of the puzzle without a clear understanding of the effect on the other areas. What do we mean by that? Let's examine each in some detail to help illustrate what happens when they operate in isolation. Geospatial Information Systems While existing standalone Geospatial Information Systems (GIS) claim to meet the unique requirements of several industries including retail, they are simply not designed to address the industries' specific requirements. Largely map based visualization and query/reporting tools, they offer little to no capability for true analytics or decision support. Given their emphasis on the look rather than the efficacy of the maps, they are largely limited to desktop use, and therefore constrained by the processing and computing power of those individual computers. The result is that any big data analytics are unrealistic. These stand-alone, on premise GIS solutions are not supported by IT organizations because of their niche and often obscure technology stacks, leaving store development teams at the mercy of the vendors. In larger organizations, they are often cobbled together with other solutions to provide some semblance of an end-to-end solution. These integrations are always custom, the systems were not designed to work together and support is a challenge because the organization is dealing with multiple vendors and non-IT sanctioned tools. From a real estate and store development perspective, GIS is typically an island - disconnected from predictive analytics / modeling and store lifecycle management execution – and building integrations between three different systems provided by three different companies is expensive to develop and maintain. The bottom line is that while stand- alone GIS solutions print pretty maps, they are: Not intelligent – GIS solutions cannot perform the underlying analysis retailers require to model markets and analyze retail trade areas Not collaborative – current standalone GIS solutions fail to meet the real estate depart- ment's requirement to share and collaborate anywhere and at any time Not optimized for retail – significant emphasis on mapping, and limited to no capability in analytics or data processing Not connected with execution – as an island located at headquarters, GIS cannot inform store development and store development cannot communicate the daily realities of execution that impact strategy Not supported by most IT organizations – as non-standard tech- nologies they only have a limited user base within organizations STRATEGIC STORE LIFECYCLE MANAGEMENT 30% 20% 22% SHIFT FUNDS ACROSS UNITS TO SUPPORT STRATEGY SHIFT PEOPLE ACROSS UNITS TO SUPPORT STRATEGY EXIT DECLINING BUSINESSES / UNSUCCESSFUL INITIATIVES Where Execution Breaks Down We don't adapt quickly enough to changing market conditions. Percentage who say their organizations effectively: