H O W R E S T A U R A N T S A R E
R E S P O N D I N G T O 3 P D
We often associate third-party delivery
with convenience—it costs more, but
saves a trip to the restaurant, so it's a
luxury. But it's important to remember
that 3PD also improves access to your
restaurant.
Even if there's decent public
transportation in the trade area, some
people can't take the time to trek
across town to your location. They
might also crave your food at times
when they're busy. And they may not
have even considered you a possibility
—or known you even existed—until a
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3PD service introduced the idea
through their marketing.
This greater access is one of the
reasons 3PD took off during the
COVID-19 pandemic, and it's also
why it's here to stay. More people
have access to more restaurants.
But the way they're accessing these
restaurants is different. So not only
are owners responding to increased
demand, but they also need to
address a different type of demand.
And it's changing the way
restaurants operate.
2024 Calculating Carry Out: How Restaurants Are Responding to 3PD
