2024 Calculating Carry Out: Introduction
INTRODUCTION
For some restaurants, third-party
delivery (3PD) has been a
revolutionary service that
dramatically improved their reach
and market penetration—because
they didn't have delivery without it.
But for restaurants with their own
delivery services, 3PD has steadily cut
into their margins and reduced their
visibility into customer data. They're
losing a little more customer data
every day. In the years to come, as
3PD services continue competing for
market share, first-party delivery may
become a relic of the past.
But regardless of how restaurant
owners and franchisees feel about
3PD, they all have to consider it as
they plan and execute their location
strategies.
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While businesses have had to adjust
to the challenges this new channel
has created—particularly regarding
attribution and congestion—there's
also no denying the opportunities it's
creating. And those possibilities are
becoming an integral part of the site
selection process.
In this eBook, we'll take a look at some
of the key ways retailers are
leveraging 3PD and how to
incorporate 3PD data into your sales
forecasts, so you can develop a more
holistic (and opportunistic) location
strategy.
