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7 Ways to Use Your Proprietary Data in Site Selection
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If online orders play any role in your business, then it's
vital that you consider the relationship between your
physical locations and ecommerce. Relocating your
store to a nearby trade area could decrease online orders
near the original location. And putting a new location
in a trade area you don't currently serve can stimulate
ecommerce sales.
Whether you do local deliveries or curbside pickup, your
new location enables you to serve online customers
better—and it's a constant physical presence. When
they're thinking about ordering a product you have, they
won't just abstractly think about your brand, they'll have
a specific nearby store in mind.
6. Evaluate the omnichannel
opportunity
