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7 Ways to Use Your Proprietary Data in Site Selection
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And of course, it's also helpful to think about how a
location fits into your supply chain. Even if a site doesn't
represent the best possible opportunity to generate net
new sales at that location, it could enable you to fulfill
more orders at your busiest location, or it may represent
a critical foothold in your effort to have a presence
throughout a state or across the country.
This is especially worthwhile if you have good customer
data you can tie to specific addresses. With the help of
geographic information systems (GIS), you can put this
data on a map and see exactly where your location is in
relation to all your customers, whether they order online
or in-store.
