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7 Ways to Use Your Proprietary Data in Site Selection
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One of the operational aspects of a store that has the
biggest impact on performance is management. A good
manager can significantly improve a store's performance,
and a bad one can have devastating consequences.
It's pretty common to find otherwise great stores that
underperform due to bad management.
Some bad managers create costly errors and poorly
reflect your brand. Others mistreat employees, increasing
turnover and preventing workers from reaching their
potential. This results in a less experienced team and
therefore a greater occurrence of mistakes and low-
quality experiences. And when customers have poor
experiences, a bad manager isn't going to go out of their
way to win them back or solve the problem.
The more you can document the operational health of
your stores, the better equipped you'll be to represent
the effect these factors have on performance—so you can
compare and analyze sites, not teams.
