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Location Intelligence Software Buyer's Guide
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Tango Predictive Analytics puts your competitors on the
map and uses geofencing to learn where their customers
are coming from. You can also zero in on each location's
serviceable area based on the site itself and see how
it aligns with demand in the trade area, so Tango can
accurately analyze the overlap between you and your
competitors.
With your own stores, you can use actual sales data to
get a clearer picture of how one location affects (or could
affect) another. Are your stores supporting one another,
or fighting for the same customers? If your business is
owned by a parent company, you'll also want the ability to
separate, quantify, and analyze sister store cannibalization
to ensure your decisions don't negatively impact the
larger enterprise.
As you compare location intelligence solutions, be sure
to ask:
ظ How does this solution analyze competitors in
a trade area?
ظ What factors go into determining a trade area? Is
trade area fixed or dynamic? Is the trade area the
same for each of your sales channels?
ظ Can the software tell the difference between a major
competitor and a store with small overlap?
ظ How does the software quantify the impact of
competitors from one location to another?
ظ Can the software separately account for competitor
analysis and sister store cannibalization?
