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Location Intelligence Software Buyer's Guide

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7 Location Intelligence Software Buyer's Guide Copyright © 2023 Tango. All rights reserved. You don't just want to know who you're moving in next to (or who's moved in next to you). You need the ability to measure and analyze the potential impact competing stores have on your business. Are they too close? Are there too many? How established are they? This is another area where some location intelligence software will use a generic approach to estimate cannibalization and the threat posed by competitors. But if you're a shoe store, a niche local competitor won't have the same serviceable area or impact on your sales as Nike. And what about a big box store that happens to have a shoe department? When your software treats competitors equally or estimates their cannibalization too broadly, it will lead you to miss good opportunities and double down on bad ones. Quantifying store cannibalization and analyzing competitors

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