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Location Intelligence Software Buyer's Guide
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This requires your tool to not just put demographic
data on a map but track the movement of those
demographics through trade areas. You need the ability
to isolate target demographics and analyze traffic flow
over time, so you can see whether enough of the right
people spend time in your serviceable area or if you're
missing the majority of demand. Can you see where
people are coming from? Where they're going? The
right solutions can refine this process even further
with geofencing, enabling you to see anonymized
demographic data of the people who actually set foot in
your stores.
Be sure to ask software vendors:
ظ Where do you source demographic data from?
ظ How can demographic data be filtered?
ظ How frequently is demographic data updated?
ظ What does the data actually look like on the map?
ظ Can you use geofencing and mobile data to analyze
the demographics you currently serve?
