10
Location Intelligence Software Buyer's Guide
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Factoring in nearby points
of interest
Points of interest can draw a crowd and increase traffic
in your trade area, but some will be more relevant than
others. Location intelligence software should be able
to identify points of interest and use GIS to visualize
them on a map. And ideally, it should let you distinguish
between general points of interest and those that are of
particular significance for your stores.
Be sure to ask:
ظ How does this solution identify points of interest?
ظ Can it distinguish between general points of interest
and those most applicable to your business?
ظ Is it possible to isolate points of interest that attract
particular demographics?
ظ Can it incorporate points of interest that are still
under development?
ظ Can I add my own points of interest?
