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Location Intelligence Software Buyer's Guide
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Engaging in omnichannel retail
There is an increasing focus for e-commerce and brick-
and-mortar stores and delivery to work together to create
new shopping experiences and opportunities. In this
omnichannel retail environment, customers expect a
variety of different paths to purchase. And your analysis
of real estate opportunities should account for alternative
fulfillment methods as well. Where is your store in
relation to pockets of online customers? Is it in range for
local delivery to these customers? Is it in the path of their
regular commute?
Your location intelligence software should account for
the total opportunity a site represents and have tools for
analyzing its impact on online sales.
Be sure to ask:
ظ How have you accounted for omnichannel retail in
your software?
ظ How does the software estimate online sales
generated by a location?
ظ Can it calculate an ideal radius for deliveries?
ظ Will it be able to show how much of your target
market is inside that radius?
ظ How does it evaluate a site for possible pickups
or returns?
