Case Studies

tangoanalytics.com 1 + Dunkin' is one of the world's leading franchisors of quick service restaurants, operating under the banners Dunkin' Donuts and Baskin-Robbins. Practically all of the 11,300 Dunkin' Donut restaurants and 7,300 Baskin- Robbins restaurants are franchised. Before partnering with Tango, many of the challenges that Dunkin' Brands faced were centered on inefciencies and redundancies in the real estate and store development processes. CHALLENGES One of the most signicant challenges that Dunkin' was dealing with was maintaining disparate systems to manage their real estate processes. In addition to two mapping platforms and a relationship with an analytics vendor, their large eld team only had access to rudimentary tools to support their processes. They were also trying to cope with some resource challenges that needed to be addressed from a store development data perspective. Also, they started to experience the limits of their existing sales forecast models and market optimization tools and required better analytic tools to support their growth. BACKGROUND SOLUTION Faced with all these inefciencies, redundancies, and siloed information, Dunkin' recognized they had a problem that needed a broader solution. They had to look at something beyond their current disparate solutions—something that would provide an integrated approach to their real estate and store development. They turned to Tango for both the expertise and the solution they required to identify and x their issues, and implemented Tango Predictive Analytics, Tango Transactions, and Tango Franchisee. CASE STUDY: DUNKIN' Another concern was the company's ability to track and manage franchise development in each market. Because nearly all Dunkin's locations are franchised, they have to pay particular attention to the active management of those relationships—from franchisee recruitment to delivering on new store and remodel commitments in the right timeframe to hit overall company goals. Finding the right franchisee for their business was challenging, and was dependent on carving out the right territories and accurately assessing the ideal number of locations to make the opportunity both attractive and viable. Once they had a new agreement, the ongoing management was also unnecessarily complex and onerous. Finally, they required a more efcient way to manage all their vendors to help support the real estate and store development process, including mapping and demographics providers and contractors.

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