Case Studies

tangoanalytics.com 2 There are a number of concrete, material ways that Dunkin' Brands benetted from the adoption of Tango's solution. Let's start with the time savings. Previously, it took the company an hour to run a sales forecast. After implementing Tango Analytics, the process now takes 30 seconds, resulting in a 5,000-hour annual savings for Dunkin'. The efciencies don't stop there. In 2014, Dunkin' ran almost 4,000 site report packages, taking between 2-5 hours per package. Now it takes them one to two minutes, resulting in a 12,000 hour productivity improvement. The company continues to open 500 stores a year—which means they look at 2,000 to 3,000 sites, and run at least that many packages and forecasts—so the time savings continue. The inefciencies previously experienced by the eld team have been remedied by their ability to evaluate the market plan using Tango's iPad app. Plans can be assessed on the y, rather than spending hours after the fact going over the information. Completing site surveys, taking photos, planning market rides, running sales forecasts and demographics, etc. are now at the eld real estate manager's ngertips. Most importantly, Dunkin' no longer has to deal with disparate systems and multiple vendors. They have one solution that helps them open more protable stores, faster. In one example, they used Tango to help them relocate a Dunkin' Donut from one end of a tiny strip mall to another, and increased sales by 50%. When trade areas change, Tango's analytic models adapt to reect the change. This will affect decisions such as where to build a store, what type of store to build and the impact of remodels. It was having this logic that enabled Dunkin' to make the decision to move their location. BENEFITS CASE STUDY: DUNKIN' BRANDS As their VP of Franchising, Grant Benson explained, "The application told us the demographics in the area had really shifted over time. People aren't as likely to get out and have a cup of coffee in the morning here anymore. They're getting it on the way to something else." A change in their consumer prole had a denite impact on what type of location would yield the best sales results. Dunkin' Brands has opened more than 1,000 locations using Tango's models. On the franchisee management side, partnering with Tango and utilizing sophisticated predictive analytics and franchisee management functionality has helped Dunkin' Donut grow their franchisee base and increase brand penetration and equity, as well as streamlined the management of their franchisee agreements. Tango helped them nd the right territories in previously unexplored markets, including evaluating markets not only from a unit capacity perspective, but also from the standpoint of the franchisee. In turn, this helped them nd new franchise partners and expand their franchisee base in those new markets.

• Cover