Future-Proof with Sustainability
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In PwC's 2024 CEO Survey, one in three
executives reported that their climate-
friendly investments over the past five
years have increased revenue. Even more
striking, two-thirds said these initiatives
either reduced costs or had no significant
financial impact, defying the common
misconception that sustainability is
expensive.
These outcomes are often rooted in
smarter resource use and energy
management. Companies are responding
to what PwC calls the "energy
trilemma"—the need to ensure energy
reliability, reduce emissions, and lower
costs simultaneously. Many are becoming
energy "prosumers," generating their own
electricity, storing excess energy, and
even selling it back to the grid. This shift
boosts resilience and shrinks utility bills.
What's more, decarbonization strategies
often yield direct financial benefits.
Companies that reduce emissions
typically spend less on fossil fuels, de-risk
their long-term assets, and benefit from
stronger positioning in climate-conscious
markets. Studies show that most
industries can abate 10% to 60% of
emissions at low or no cost through
measures such as energy efficiency,
electrification, and renewables.
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Sustainability Is Fueling Financial and
Operational Upside
