While the dine-in experience is still
clearly important to consumers (and
the primary model for most
restaurants), seating capacity is
becoming less essential to a location's
success. Depending on your market,
facility, and brand, it may no longer
be the main way you fulfill orders and
serve customers. Due to real estate
costs, dedicating significant square
footage to dine-in customers can
even be detrimental. A facility
optimized for dine-in orders in an
area with greater demand for 3PD will
inhibit your success.
There will always be some demand
for dine-in, but today's restaurants
have to consider whether there's
demand for their dine-in—and
enough to justify the additional costs.
Is dine-in the experience your
customers expect or care about? Or
are your locations simply the
fulfillment centers for a delivery
experience?
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E M B R A C I N G " T H E D E A T H O F D I N E - I N "
You may have better margins on
dine-in sales, but as some
restaurants consider the cost of
hundreds or thousands of extra
square feet per year, they're opting
for a new approach to their location
strategy, and saying goodbye to the
dine-in experience.
2024 Calculating Carry Out: How Restaurants Are Responding to 3PD
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According to a 2023 study of American dining habits, the
average person orders delivery 4.5 times per month, and dines
out 3 times per month.
