10
7 Ways to Use Your Proprietary Data in Site Selection
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A store's performance, attributes, and site characteristics
aren't the only indicators of success. Retailers use a
range of methods to assess the quality of an individual
store's daily operations. Some of these are snapshots, like
individual Yelp ratings or mystery shopper scores. Others
are broader reflections of quality over time, such as staff
turnover rates, cumulative ratings, manager tenure, or
how long a particular franchisee has operated the store.
These tend to be secondary data points that impact a
store's performance but don't represent your bottom line.
A store with terrible ratings can still be highly profitable,
but one would generally expect that all other things
being equal, a store with higher ratings will outperform
one with lower ratings.
5. Incorporate operational data
