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Location Intelligence Software Buyer's Guide
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Location intelligence software allows you to overlay
new datasets on a map of your locations. One of the
most critical datasets a vendor can bring to the table is
demographic data, but the quality and depth of that data
can vary widely.
Depending on your business, you may already know
plenty about your customer base. If so, your location
intelligence software should let you combine your data
with theirs to find your customers and identify more
people like them. But if you don't have that information,
your software should empower you to discover more
about your current customers by analyzing the
demographics that visit your locations.
Analyzing location demographics
