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Childcare is one of the most expensive amenities to
implement because it requires additional dedicated
employees, continual investment in supplies and
enriching activities, and comes with significant
liability. However, it's also an amenity that receives a lot
of attention, as working parents with young children
have few childcare options—especially affordable ones.
Obviously, this is an amenity that is going to matter
most to employees who need it, and it will have very
little importance to employees who don't have young
children and don't plan to have them in the near
future.
In our study, childcare received the lowest average
scores from respondents. Workers gave it an average
rating of 2.8 out of 7—almost a full point below
the next lowest-rated amenity. Two thirds of all
respondents said employer-provided childcare was not
important to them. Still, 13% said it was very important
to them.
Notably, childcare was also the least available amenity
for our respondents. Just 3% said that their employer
provided it. This means that even if many of our
respondents had young children, nearly all of them
would have already had to make other childcare
arrangements. So if their employer started providing
childcare, it wouldn't necessarily change anything for
them.
Additionally, many parents are very particular about
childcare. Some wouldn't use an employer-provided
childcare solution even if it were helpful or more
affordable, as their standards or preferences may be
different than their employer's.
Childcare was least important to respondents
2023 Future of Work Report: Campus Amenities
