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Look Before You Lease: Keys to Site Selection and Renewals
2
Visually explore the trade area
with GIS
You can't evaluate a site without analyzing the surrounding
trade area. While in-person site analysis is a valuable part
of the process, geographic information systems like Tango
Predictive Analytics let you pull up a map of the trade area
and overlay helpful data about the location and its territory.
You can visually examine your intended site (or current
location) in relation to the people you're trying to reach,
the activity in the trade area, and other critical factors that
impact your sales forecasts.
