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Look Before You Lease: Keys to Site Selection and Renewals
10
Consider the impact of
employees
Some stores only perform as well as they do because of the
location. They're in the perfect spot to tap into demand and
reach your best customers. Others only perform well because
of the employees who operate them every day. Members
of the local community go out of their way to ask particular
sales associates for their recommendations. The managers
keep their teams happy and effective. And your store
develops a reputation for competence and quality.
Part of your site selection process has to take employees into
account, or you won't be able to trust comparisons between
sites, even if the sites have many other factors in common.
The other thing to consider: employee demographics. If
recent high school graduates make up the majority of
your employee population, does the local hiring pool have
enough of them? What other employment opportunities do
they have nearby? Whatever your ideal employee looks like,
it's worth considering what it would take to staff your new
store with them. This is especially important in 2022, as other
recent events continue to create labor shortages in many
industries.
