Issue link: https://resources.tangoanalytics.com/i/1465902
tangoanalytics.com 1 TANGO PREDICTIVE ANALYTICS Tango Predictive Analytics solutions provide the necessary intelligence to help you develop smarter location strategies, and make better capital investment decisions, by combining advanced modeling with robust data in a scalable geospatial analytics platform. Our experience developing and deploying articial intelligence / deep learning predictive models allows Tango to move well beyond simple business intelligence into the discovery of previously unknown variable relationships that provide substantially more insight and value and allows you to maximize the potential of your brand and stay one step ahead of the competition. MAPPING Visualize and analyze markets holistically using the industry's best GIS tools. Dynamic markets require a multidimensional approach to mapping and visualization. Having a single platform that encompasses all targets, sites, projects, leases and stores means you can see what's really going on and adjust plans accordingly: · Explore markets and unit performance including the ability to drill directly into location records for context and understanding. · Analyze relationships between unit, competitor and customer positioning. · Manage dynamic map layers including all location types— targets, sites, projects, leases and existing stores. · Visualize upcoming lease renewals and occupancy costs across the portfolio from within mapping. Utilize on-map analytics to deliver new actionable insights. Sometimes answers are not obvious. Employ tools to ask new questions and identify opportunities to put you a step ahead: · Quickly spot demographic patterns through multi-variable thematic mapping using standard or custom themes, including custom classications, color ramping and labeling. · Uncover areas of opportunity with multidimensional Hot Spot Analyses with thresholding. · Utilize Time Slider to visualize the impact of activities such as marketing, operational or competitive changes on locations, competitors and customers over time. · Transform market-level and trade area geopotential into actionable intelligence. PORTFOLIO & MARKET OPTIMIZATION Model the right real estate moves, in the right sequence, in every market. Create scenarios employing key business drivers, including location revenue, cannibalization percentage, complementors, competition, and market size to determine optimal store distribution strategy: · Determine a brand's growth potential. · Focus on the best markets to ensure the highest return. · Assess current stores and determine renew, remodel and relocate decisions. · Optimize portfolio moves across all strategic options for both new and existing locations. Execute strategy to meet revenue, growth and capital goals. Create an executable strategy based on an in-depth assessment that enables your organization to meet growth and revenue goals: · Manage all aspects of your strategic plan on a single platform. · Adapt your strategy in real time to changing competitive and market conditions. · Realize the impacts of a dynamic strategy across the entire organization. Identify new and inll opportunities to drive growth. Opening new stores is your number one growth opportunity and nding the best locations ahead of the competition can mean the difference between success and failure: · Utilize rich demographic data to identify in-prole targets and sites. · Capitalize on market opportunities by aligning model output with available real estate. · Optimize store positioning and sales potential. Determine store strategies. Existing stores are your best way maximize sales and performance and the ability to continually assess and improve your existing portfolio will boost your bottom line: · Collect data, analyze competitors, prole customers and forecast performance. · Understand location position and protability by analyzing store performance, cash ow, costs, and site quality. · Determine existing store strategies—relocate, close, renegotiate, remodel or watch. SALES FORECASTING Building an accurate sales forecast requires a foundational understanding of what drives performance. Site features tell the story of a potential location and provide information needed to power accurate sales forecasts: · Capture critical site feature data in the eld f rom any mobile device. · Understand synergistic linkages based on proximity of trafc generators and business concentration. · Incorporate co-tenancy, visibility, signage, ingress /egress, parking, etc. to drive consistent site analyses and sales estimates.