Datasheets

tangoanalytics.com 3 TANGO PREDICTIVE ANALYTICS | PACKAGES ANALYTICAL INSIGHTS Customer Prole An analysis that uses actual customer data to determine the demographics and segments that are most and least valuable to the concept. Departmental Forecasts Sales forecasts for individual merchandise departments in a future store. Maturity Analysis An understanding of the ramp from store opening to the point where the store reaches maturity. Brand Development Index A population-weighted index of the Brand's level of development in various DMAs as compared to the average level of development in all DMAs. Omni-Channel Analysis of the interaction between various channels (e.g. brick and mortar vs. online, or dine-in vs. takeout vs. delivery) that identies the conditions (i.e. demographics, competition, store proximity) which drive the mix of sales between channels. ANALYSIS OUTPUTS PRO ENTERPRISE Trade Area Model Forecast A forecast of the future performance of a unit based on the characteristics of the surrounding area (demographics, competition, etc.). Standard Custom Site Model Forecast An adjustment to the Trade Area Model Forecast for the quality of a site's physical characteristics (visibility, parking, access, co-tenancy, etc.). Optional Market Optimization An interactive tool that nds optimal future locations based on thresholds of minimum volume and maximum cannibalization. Standard Custom Cannibalization Model An estimate of the impact of a new location on existing locations of the same chain. Standard Custom Recapture Model An estimate of the recapture of sales to other existing units when a location of the same chain closes. Optional Mobile Data Visualization A detailed analysis of the patterns of mobile data around stores that yields the distribution of customers as well as the source of their visit (home, work, shopping, other). Requires Mobile Data purchase. Whitespace Analysis A one-time scan of optimal future locations based on predetermined thresholds of minimum volume and spacing.

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