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Tango Platform

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tangoanalytics.com 1 TANGO PLATFORM Serving as the foundation for our entire solution, Tango Platform provides both a single source of truth for all location information, including stores, targets, prospects, sites, lease data, and competitors, as well as big data processing capabilities to fuel your analytics and mapping requirements. OPTIMIZATION ENGINE Develop smarter location strategies. Innovative and proprietary algorithms that go beyond traditional modeling techniques by taking into consideration the realities of today's complex marketplace: · Combining traditional deep domain knowledge and key learnings f rom traditional techniques with advanced techniques of machine learning and artificial intelligence to yield the most accurate models. · Avoids "greedy algorithm" routines favored by most vendor and utilizes proprietary algorithms to handle the more complex realities of location strategy. Support optimal space decisions. With over 40% of space underutilized in any given day across all industries, access to critical data and the ability to analyze and act on it is funda- mental to create the optimal workspace for your workforce: · Leverage key metrics including occupancy data and facilities inventories to track and optimize space utilization. · Optimize use of space leveraging combination of old optimization routines with the advanced learning of AI. Quickly and easily interpret, interact and visualize data. Tango enables you to configure and automate analytics for both pre-built model deployment: · Harness the power of AI through Tango's analytics engine. Your interaction with the platform references AI tools support key functionality. MAP ENGINE Drive superior market optimization. Proprietary global mapping platform provides purpose-built geospatial processing, big data processing capabilities and pioneering trade area methodologies to support market optimization and location analysis: · Both tablet and mobile-ready, the Map Engine supports processes in the field and enables collaboration with market research. · Enables the advanced editing of polygons, utilizing desktop-like capabilities. Utilize on-map analytics to deliver new actionable insights. Sometimes answers are not obvious. Leveraging critical data to ask new questions and identify opportunities will put you a step ahead: · Quickly spot demographic patterns through multi-variable thematic mapping using standard or custom themes, in- cluding custom classifications, color ramping and labeling. · Uncover areas of opportunity with multidimensional Hot Spot Analyses with thresholding. · Layer in curated and unique business and point of interest data to bring markets to life. · Visualize customers, competitors, site characteristics, psychographics and more. DRIVE-TIME ENGINE Real time updates. Tango's global Drive-Time Engine answers two primary questions—what is the time and distance between two locations, and what are all the places that can be reached within a specific number of minutes f rom any given point on a map? · Utilize both traditional and crowdsourced data and get real-time updates that incorporate actual traffic situations rather than those based upon posted speed limits. · Supports location, trade, delivery and distance to competi- tor analysis as well as average employee commute time. · Supports Facilities and Operations & Maintenance remediation timelines by providing location information for vendors in specific trade, including ability to search (i.e. find all plumbers in a 15-minute drive time). DEMOGRAPHICS ENGINE Analyze demographic data on a global scale. Tango's Demographic Engine is truly global, providing demographics for over 100 countries: · Curated proprietary demographic and lifestyle segmentation data with a high degree of granularity. · Supports block centroid and block proportion demographic retrieval. · Analyze custom trade areas for work, home, shopping, hotel and other generators and understand the makeup of your customer or employee base. DATA ENGINE Combine and analyze data. Blend and analyze customer, demographic, point of interest, cellular GPS and Wi-Fi data points on a global scale: · Tango manages and curates all types and sources of business data f rom every leading data provider. · The Data Engine houses all the intelligence f rom which models draw to produce the most accurate results. · Feeds AI and machine learning, to ensure models are adapting in real time. To learn more about Tango Predictive Analytics, visit tangoanalytics.com

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