Case Study: Growth Plans
As the largest franchisee of a popular fast-food chain, this company has over 360 restaurants and is listed as one of the country’s top twenty multi-unit franchisee groups in the country
It’s not uncommon for franchisees to rely on models develop for their corporate partners—but this company is no common franchisee. As one of the largest franchisees in the United States, they wanted to be masters of their own destiny and develop market optimization, sales forecasting, and cannibalization models specifically designed with their growth plans in mind.