Six Trends That Prove Sustainability Pays Off
Future-Proof with Sustainability
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Green Energy is Surging
Despite fluctuating political support,
clean energy adoption is accelerating
across sectors, propelled by falling costs,
rising demand, and improved access.
According to a 2025 survey of 1,500
medium to large companies, more than
75% of global business leaders support
transitioning to renewable electricity by
2035 or sooner. Over half even plan to
relocate operations within the next five
years to regions with better access to
renewable energy, a clear signal that
energy strategy is now core to business
strategy.
Governments, too, are shifting focus.
Even fossil fuel strongholds like Saudi
Arabia are investing heavily in
renewables. As the country reduces
longstanding subsidies for traditional
fuels, solar power has become its most
cost-effective energy source. Gonzalo
Sáenz de Miera, Global Director of
Climate Change at Iberdrola, stated that
"a rapid shift from fossil fuels to
renewable power and electrification
makes strong business sense and ensures
energy security and resilience."
Data from BloombergNEF backs this up.
In 2024 alone, global energy transition
investments surged to a record $2 trillion,
with the majority funneled into renewable
power, electric mobility, and public
infrastructure. Meanwhile, a report from
energy think tank Ember revealed that
more than 40% of the world's electricity
demand was met by clean energy in 2024
—a level not seen since the 1940s.
In the U.S., the clean energy sector
shattered deployment records. In 2024,
93% of all new capacity additions came
from solar, wind, and battery storage,
adding 49 GW of clean power—a 33%
increase over the previous year. This
rapid scale-up reflects a powerful
business case: the cost of clean energy is
falling, the infrastructure is maturing, and
organizations investing in it are gaining
operational savings, future-proofing their
energy supply, and advancing their
sustainability goals.
