The 2025 Enterprise Occupancy Tracking Report
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02
Privacy concerns are universal
No respondent indicated that privacy
concerns were the most significant barrier
to adopting occupancy tracking. But no
one said it was insignificant, either. With
the exception of maintenance and upgrade
costs, every other barrier was dismissed as
insignificant by at least 12% of firms.
Across industries and continents,
companies are at least a little worried that
their occupancy tracking data could
infringe on their occupants' privacy.
Employees have shared these concerns for
years.
Back in 2016, The Daily Telegraph had to
abandon their rollout of desk tracking
sensors on the first day of the rollout after
employees criticized the perceived
violation of their privacy. A year later, the
British multinational bank, Barclays,
received pushback from employees when
implementing the same desk tracking
sensors. And even in 2024, Boeing had to
pivot on plans to use blurred vision
cameras due to employee outrage, with an
employee who leaked the plans even
calling it "evil."
While many occupancy tracking solutions
only collect anonymized data, any form of
tracking can be enough to derail adoption.
Anonymous or not, the presence of sensors
often makes people uncomfortable.
Concern about privacy certainly wasn't the
biggest barrier for any firms, but it was on
everyone's mind. And this is another reason
a sensorless, network-based solution may
be the ideal path forward for advanced
occupancy analytics. Solutions like Tango
Occupancy track occupants anonymously,
and there's no hardware to create the
illusion of being personally watched.
