P R A C T I C A L C O N S I D E R A T I O N S
W H E N O P E R A T I O N A L I Z I N G
S U S T A I N A B I L I T Y D A T A
Many firms and organizations already have loosely
defined sustainability strategies in place or have engaged
in sustainability reporting to various frameworks and
standards. However, when a firm engages in corporate
sustainability efforts as a way to check a short-term box
in the face of investor and consumer pressure, they will
inevitably find themselves lacking in the implementation
expertise necessary for their sustainability goals to work.
This can hold back progress from stated goals leaving
firms vulnerable to greenwashing claims. Only when
sustainability data is viewed not as a vanity metric, a cost
to bear, or a regulation to be met, but instead as an
integral part of business functions will firms be able to
unlock the benefits of sustainability data collection.
Successfully operationalizing this sustainability data can
be challenging, and often requires a reversal of the
stereotypical view that "sustainability" in an organization
is synonymous purely with environmental activism and
charitable PR efforts to meet consumer and investor
expectations that a business should work in harmony
with the public good. Sustainability is also about overall
cost reductions, risk management, and strengthening
the long-term operational efficiency and viability of a
firm's internal business teams, technology, procured
assets, and goods and services.
HOW CAN FIRMS ALIGN THEMSELVES—AND THEIR PEOPLE—TO MEET
COMPLIANCE REQUIREMENTS?
01
Shifting The Company Wide Ethos
on Sustainability
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