Some restaurants have little or no
visibility into 3PD orders. It may be
that their POS systems aren't capable
of differentiating them, their
employees don't have the training, or
their regular operations simply treat
them as dine-in or carryout orders.
Whatever the case, this prevents
these restaurants from measuring the
volume and impact of 3PD orders.
You'll certainly feel the impact, but
you won't have the data you need to
make informed decisions and
capitalize on emerging opportunities.
The businesses that are best poised to
establish successful nontrad locations
and correctly prioritize the best real
estate moves are the ones that can
easily segment 3PD sales. Ideally, they
can separate sales by 3PD service
provider as well, helping them see
who their most effective 3PD partners
are.
Configuring your POS to track 3PD
sales and training staff to separate
these orders is the only way to
predict how it will contribute to
future store performance or model
how a potential store will do in a
new market. The more 3PD orders
you facilitate, the more critical this
attribution becomes. Without it,
your sales forecasts will always carry
a higher degree of uncertainty,
because even if your predictive
models can estimate demand for
3PD in a market, they won't be able
to accurately understand or predict
how that demand plays out in your
stores.
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T R A C K I N G A T T R I B U T I O N O N S I T E
2024 Calculating Carry Out: How Restaurants Are Responding to 3PD
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