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7 Ways to Use Your Proprietary Data in Site Selection
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Depending on your industry, you may have all kinds of
information about your customers. Gyms and fitness
centers, for example, know exactly who's visiting their
locations. Big box stores don't necessarily know much
about most people who set foot in their doors, but with
a membership program or thriving ecommerce store,
you can collect all kinds of useful data. Restaurants are
at a disadvantage here, but even brands like McDonald's
now have rewards programs, and many chains have
implemented some form of delivery service and/or online
ordering system that connects orders to names and
addresses.
1. Put your current customers
on the map
