2
7 Ways to Use Your Proprietary Data in Site Selection
Copyright ©2023 Tango. All rights reserved.
Site selection is about prioritizing the best locations for
your business. And while your success or failure largely
depends on the external datasets you can access, your
ability to leverage the data you already have can be just
as critical. Building a sales forecast without your internal
data is like trying to paint a self portrait without a mirror
or photo of yourself. It just doesn't work.
Your site selection software needs to apply artificial
intelligence and machine learning to a wide range of data
sets in order to build accurate site models and reliable
sales forecasts. Some of that data doesn't make sense
for you to collect or maintain yourself—like mobile and
demographic data. But you may not realize the value your
business brings to this process.
In this checklist, we'll take a closer look at seven ways
your proprietary data improves the site selection process,
so you can create better site comparisons, accurately
evaluate opportunities, and make the best real estate
decisions every time.
