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Location Intelligence Software Buyer's Guide
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Location intelligence software is essential for managing
your portfolio and making informed decisions about
real estate opportunities. By visualizing various kinds
of geospatial data, location intelligence software helps
identify patterns in consumer behavior, isolate target
demographics, analyze commerce activity, and forecast
potential performance of a new site.
The right location intelligence software will tell you which
of your stores are performing as expected, which ones
need improvement, and which stores are only dragging
you down. It will also help you understand why each store
performs as it does so that you can pinpoint problems
and emulate successes.
As you plan to open, relocate, or close stores, location
intelligence plays a crucial role in site selection,
empowering you to nd and validate the opportunities
that best align with your business goals.
But there are many location intelligence software
solutions on the market, and they're not all the same.
Some only serve niche industries or have limited
functionality. Ultimately, some software is more reliable
than others. Your location intelligence software should
take all relevant factors into consideration, making it easy
to nd the insights you need, giving you the condence
to move forward with decisions.
Introduction
