13
Location Intelligence Software Buyer's Guide
Copyright © 2023 Tango. All rights reserved.
Tracking and reporting
location performance
One of the most important uses for location intelligence
is the evaluation of your existing real estate portfolio.
But it isn't enough to simply know the sales volume for
a given store. You need to learn how each of your stores
should be performing—based on all the factors that affect
the trade area as well as the individual site—so you can
compare that baseline to the actual performance and
learn what is and isn't working as expected.
Tango Predictive Analytics includes portfolio reviews
that thoroughly examine the trade areas and sites across
all your locations. We look at factors like the size of the
market, competition, and demographics for the trade
area, along with the size and layout of the building,
ingress and egress capabilities, parking availability,
visibility, and much more for each site. We then assign
scores for trade areas and sites which we compare to
each store's EBITDA (earnings before interest, taxes,
depreciation, and amortization), mapping it onto a chart
where you can see performance at a glance. Finally, we
break the results into specific recommendations for
making the most out of your real estate.
