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Look Before You Lease: Keys to Site Selection and Renewals
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In any community, there are established places that
generate significant activity throughout the day. It may
be just a handful of buildings and spaces, or it could be
hundreds of destinations. They could be businesses, but they
don't have to be. These points of interest simply draw people
in, both f rom within the community and f rom out of town.
Maybe the trade area you're looking at has a zoo. Or a pump
track. A museum. Or a nationally recognized brewery.
As you analyze potential sites, part of the process involves
meticulously identifying points of interest in your trade area.
Since some of these points of interest are bound to be more
appealing to your target demographic, you may want to
classify them based on their relevance. The closer your site
is to the most relevant points of interest, the better position
you're in to capitalize on the opportunity in the trade area.
Find the local points of interest
