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WHY MULTIPLE SOLUTIONS DON'T ADD UP
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HOW MULTIPLE SYSTEMS FALL SHORT
GEOGRAPHIC INFORMATION SYSTEMS (GIS)
Not Intelligent
GIS solutions cannot perform the underlying
analyses retailers require to model markets and
analyze retail trade areas.
Not Collaborative
Current standalone GIS solutions fail to meet
the real estate department's requirement to
share and collaborate anywhere and at any
time.
Not Optimized for Retail
Significant emphasis on mapping, and limited
to no capability in analytics or data processing.
Not Connected with Execution
As an island located at headquarters, GIS
cannot inform store development and store
development cannot communicate the daily
realities of execution that impact strategy.
Not Supported by IT Organizations
As non-standard technologies they only have a
limited user base within organizations.
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