Copyright ©2022 Tango. All rights reserved.
The Post-COVID Consumer: The Future of Brick and Mortar Stores
2
Real estate is a long game. Your brick and mortar stores
represent a massive, years-long investment. It's hard to be
successful if you make long-term decisions about your most
expensive assets based on short-term data.
Right now, the data you have about consumer behavior
is outdated. You can't accurately forecast post-pandemic
activity by only using pre-pandemic models. And you don't
want to make long-term investments based solely on
information you collected during the pandemic.
This is a new era. Post-pandemic shoppers are going to
have different expectations and preferences than they did
before or during the crisis—and these changes will vary f rom
organization to organization and location to location.
There won't be a one-size-fits-all approach. For some product
categories and business types, the pendulum may swing
back nearly to where it started. For others, the shift will be
more subtle.
In this ebook, we'll explore what recent changes in consumer
behavior might mean for the future of brick and mortar
stores, as well as the steps you can take to ensure that you
react and adapt appropriately.
Brick and mortar isn't dead. It's just going to
be different.
