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The Post-COVID Consumer: The Future of Brick and Mortar Stores
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As consumers found empty shelves where their favorite
brands used to be—and no alternatives available—they
learned how crucial it was to jump on stock the moment it
appeared. Some consumers physically checked stores daily,
scouring the shelves. Others signed up for alerts to receive
emails or text messages when stock became available.
Stock alerts have allowed brands and retailers alike to
capitalize on brand loyalty and reduce brand erosion. Instead
of forcing consumers to choose another brand or another
store, stock alerts give them another pathway to get what
they want. It creates a choice: "I can get this cheap knock-
off now, or I can wait and they'll tell me when my preferred
brand is available."
At times, there could be hundreds or even thousands of
customers waiting for a single product. The moment it gets
entered into the system, all of these people receive alerts and
race to either order the item online or grab it in store.
Signing up for stock alerts
