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tangoanalytics.com 1 TANGO FRANCHISEE Striking the right balance between growing a healthy f ranchisee base while protecting owned assets and ensuring brand penetration can be a challenge. Utilizing customer and location predictive analytics, Tango Franchisee helps plan your markets to ensure f ranchisee territories and opportunities are optimized. At the same time, we help you avoid risks associated with cannibalization of existing locations, exclusion zones and buffer rules. TERRITORY OPTIMIZATION & MANAGEMENT Define your optimal franchisee territories and opportunities. Rationalize your growth strategy for the market against existing f ranchisee agreements using Tango's Market Optimization and Sales Forecasting Models to determine the best f ranchisee territories: · Optimize markets and identify high potential territories and trade areas that will maximize revenue and EBITDA. · Draw and edit geographies using Tango's GIS and territory engine. · Manage territory rules including radius restrictions. Track all information related to territories in real time. Manage all key information, data and documents for a territory in a centralized location: · Manage key attributes of territories, break them into sub- markets, mini markets and track-related information such as demographics, competition, and more. · Manage territory size to support an individual f ranchisee or a broader territory with multiple trade areas. MARKETING & RECRUITMENT Streamline franchisee territory and opportunity marketing materials. Quickly and easily generate marketing brochures, maps, and territory reports: · Automate brochures incorporating current growth strategies, existing asset base and territory level plans. · Integrate with any CRM to support your recruitment process. Empower your franchise sales team with workflow to approve a territory for sale. Match your f ranchisee pipeline with demand to ensure you are accurately connecting territory opportunities with potential f ranchise partners: · Create, review, and approve territories for sales. · Manage f ranchisee due diligence and approval. · Facilitate f ranchisee application and document intake. AGREEMENT MANAGEMENT Capture and track critical information to minimize conflict and risk. Manage all aspects of Store Development Agree- ments (SDAs) or Individual Franchisee Agreements (IFAs): · Capture f ranchisee documents and communications, including notes and threaded discussions. · Leverage lease language to document and track critical payments and dates. · Monitor development commitments over time. · Proactively track IFA renewals. Proactively manage agreements to ensure compliance. Integrate f ranchisee development commitments with company store development plans while identifying potential conflicts and cannibalization risks: · Stay on top of agreement amendments and compliance. · Calculate complex royalty payments and track all payments made by f ranchisees. · Manage critical dates and key attributes such as legal entity and ownership percentages. DEVELOPMENT PIPELINE MANAGEMENT Provide a lens into the relationship between company- owned and franchised space. Manage your f ranchisee development commitments in conjunction with internal store development pipeline activities to get the "big picture" and ensure compliance and strategic alignment: · Seamlessly integrate f ranchisee and company development activity into a single view of your store development pipeline. · Drive brand standards and compliance. · Coordinate company support functions to ensure f ranchisee development success. · Leverage project management tools to ensure projects are done on time and on budget. PORTAL Engage directly with franchisees by providing system access in an easy to use and low administration environment. Offer select capabilities in a secure and legally compliant manner without violating any of the tenants of the f ranchisee–f ranchisor legal relationship: · Simplify f ranchisee reporting requirements, including submission of sales numbers. · Generate maps, demographics, sales forecasts and site reports on-demand. · Facilitate communication with f ranchisees, and keep an audit trail of activities and correspondence in one central location. · Institute controls to ensure all communications are in-line with agreement terms.

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