Case Studies

Yum! Brands

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1 tangoanalytics.com BACKGROUND Yum! Brands is one of the world's largest restaurant companies, operating as KFC, Pizza Hut, and Taco Bell, with over 41,000 restaurants in more than 125 countries and territories. With plans for significant growth as well as roll out concepts in new countries, Yum! recognized the limits of the point solutions they utilized in the past, and required a scalable solution that supported the successful acquisition and management of store information as well as the ability to consolidate insights to facilitate and inform the growth of their global brands. CHALLENGES As a global company facing all the opportunities and challenges inherent in international growth, Yum! was dealing with disparate process in different markets. They supported a number of tools for their store development process, including nine mapping systems and a 15-year- old project management system whose only function was providing dates to the leadership team, when all the actual heavy lifting was still being managed in Excel. Additionally, individual markets were purchasing their own datasets, with no guidelines or standards to follow. This all added up to inefficient processes and a technology infrastructure that would not meet their evolving needs. Yum!, recognizing current systems limited their concept growth, spent two years attempting to build a custom solution to address their issues—only to realize they were still very far from meeting the organization's needs. SOLUTION When Yum! saw what Tango had to offer, they immediately recognized that the solution fulfilled their vision of what they had attempted to build, and that the Tango solution was structured and organized in a manner that would better suit their requirements, providing one scalable, global platform. It possessed all the multilingual, multi-currency and local market scalability they required for their diverse, global organization. It also provided them with the opportunity to think bigger, by offering expanded capabilities across all areas of the real estate lifecycle, including market planning and site selection, franchising, predictive analytics and dashboarding. When looking to roll out an integrated solution across a number of countries, Yum! required a partner that not only has the right product and the knowledge to ensure its successful implementation, but also one that understood the complexities and realities of different markets. Tango's deep retail industry expertise, global experience and fit-for-purpose solution was the obvious choice. Understanding that all markets are not created equal when it comes to access to the information necessary for a successful and profitable expansion, Tango's ingenuity and innovative approach to handling the intricacies of global markets made the difference. Tango brought the best practices from working with 500 retailers across 6 continents, to bear in the development of our solution and to every customer engagement. BENEFITS After a success pilot program in the United Kingdom, Yum! has proceeded with a global roll-out and are now live with Tango in more than 100 countries. The implementation of Tango enabled Yum! to standardize while still accounting for local variation, resulting in better reporting, a single source of the truth, consistency in terms of mapping and access to better demographic data. The solutions scalable infrastructure easily accommodates Yum!'s ambitious global growth plans. Tango delivered on Yum!'s vision of "a solution for successful acquisition and management of store information that consolidates insights to facilitate, inform, and accelerate the growth of our global brands." YUM! BRANDS CASE STUDY

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